Posts Tagged ‘Marketing’

“The value of experience is not in seeing much, but in seeing wisely”

-William Osler

As our civilization develops, so do the ways we learn and interpret things. Just years ago you could go into a doctor’s office and see people in the waiting room reading magazines or talking to one another, but these days you are seeing more people in the same setting enthralled in their smartphones. Whether it’s texting, browsing social media, or watching videos, people like the convenience of watching rather than reading.watch

It’s easy to see how this theory can translate over into marketing. As an entrepreneur, most people are use to doing the traditional style of marketing such as flyers, media commercials, and even door to door, but the reality is that most of that is not working anymore. People like getting their information easily and quickly. The simple solution…express your information in visuals! According to several researches, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.”

I personally am passionate about getting the amazing information about the benefits of massage out to the masses and I have been struggling for several years about figuring out what would be the best way.  After researching and investigating from other entrepreneurs, I have learned that video is the best route to go.

Several months ago I created a YouTube channel and have found that many of my clients and potential clients have been pleased with the posts, so in 2014 I will be creating a series of videos that will be short informative about massage therapy as well as answering any questions that you may have about massage an how it can help YOU!  Be sure to tune in and subscribe to DEFINED: Therapeutic Massage’s YouTube channel to learn more and submit your questions!youtube

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“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it.”
-Bruce Lee

I have previously talked about marketing before and how the new forms of marketing reside in social media and internet mediums. This new form is brilliant for businesses since so many people are looking to Google searches for reviews, recommendations, and information. Another way to market yourself is through combining this new marketing with an older and more traditional form of marketing, video commercials.
There are many people out there that don’t feel that they have the time to sit down and read reviews, but can easily listen to or watch a video and get the same information that they desire. Videos are a great way to include all the important information that you need to convey to your potential clientele. In this case with massage, you would like to first determine what demographic you would like to reach then put yourself in their shoes and figure out what they would like to learn about you and what your massages can provide to them. Since the best form of advertising is always word of mouth, it’s a great idea to ask clients to speak on your behalf with testimonials describing how your treatments differ from others and how your treatments have helped them. Finally, you want to find a reputable videographer who’s style is an expression of you and your work. The result is a perfect combination of classic marketing that you can now promote all over the internet and even distribute the old-fashioned way.

Here are a few tips to consider when creating your video:
1. Keep the video relatively short to avoid boredom
2. Outline- this keeps order to the production
3. Don’t script- this allows you and your testimonials to be real and from the heart.
4. Choose an appropriate soundtrack that fits the work that you do and that doesn’t distract from the content of the video.
5. Have fun!

“Your life does not get better by chance, it gets better by change.”

–Jim Rohn

As with many businesses, change should be a constant in order for progress and Massage businesses are no different! The business world is shifting from the traditional forms of marketing and networking to a new digital method that is making everything much easier for our fast paced lifestyles.

Owning and running my own business, along with teaching part-time, makes it difficult for me to set aside time devoted to the traditional style of marketing, but luckily for me, having the internet close by has helped me make some big changes that have  made my life and my client’s lives much easier.

Check out some of the exciting changes that has been happening at DEFINED: Therapeutic Massage:

  • Website Updates:  The best way to get information out to the public is through a website and D:TM’s website has been updated with links to follow and “like” on social media platforms as well as share the informative pages on any of YOUR social media links. Content rich and full of all the information you would need to answer almost any question you may have concerning DEFINED: Therapeutic massage including client testimonials, services, and rates.
  • Online Scheduling: (StyleSeat)Having the ability to schedule YOUR next appointment with just a click of a button, makes it easier for you and allows  you to have  more control of your own schedule. The last thing you want to do if you are in pain, stressed out, or just  too busy is to have to go back and forth with your therapist on trying to coordinate schedules.
  • Newsletters & Blogs: These are great ways to get important information out to the public quickly. I have been doing Newsletters and Blogs alternating every other week for a while now,  but it looks like the Blogs are more popular.  Starting May 1st,  the Newsletter will be released on the 1st of every month and there will be a Blog on every other week in the month and maybe even more frequently depending on your comments and questions.
  • Social Media: Networking is essential in any business and in this day and age what better way than with Social Media? D:TM can be found on YouTube, Facebook,  Twitter, LinkedIn, Google+,  Klout, Pintrest, & of course here on WordPress! (don’t forget to “Check-In” on foursquare when you visit!)

Times are changing and it can be hard in this profession, as well as others, to keep up with marketing. Getting your name and information out to the public can be difficult, but I have had great results with the above methods. As a client or potential client, I hope this makes it easier for you to get information on DEFINED: Therapeutic Massage and massage in general. As a fellow massage therapist, I hope this has given you an insight on how you can help your business!