Posts Tagged ‘Jarrod Fritz’

“Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”

– Dr. Seuss

Some experts claim that stretching is a bad idea and they aren’t wrong! If you stretch too much or attempt to stretch without the right goals or proper instruction, it could lead to disastrous outcomes. Most people are unaware of the components of good stretching. Determining goals and learning what type of stretching that works best for you are most important to avoid pain and injury.

Stretching can not only prevent injury but help to promote health and wellness.

Stretching can not only prevent injury but help to promote health and wellness.

The 2 main goals to consider when stretching are whether you want to just prep the muscles for strenuous activity or whether you would like to lengthen the muscles to increase range of motion and improve movement? If you are getting ready for a work out or about to do strenuous activity the type of stretching that would be better suited for you would be Ballistic, which involves bouncing , or a short duration static stretches, which involves holding a stretch for a short period of time. You also want to make sure that you are stretching target muscles that you will be utilizing. If you are looking to improve your range of motion and optimize movement while recorrecting your posture, then you would be more suited to visit a specialist that can help teach you Static, Active Isolated, and/or PNF stretching that would include the proper movements, adequate amounts of pressure and durations, and tips to avoid overstretching.
The idea behind stretching, either for activity prep or for increasing range of motion, is to avoid injury. Stretching increases blood flow to the area which increases localized temperature making the muscle fibers more pliable and easier to reduce muscular tension. The increase in blood flow also brings nutrients to the area that assists in the recovery of muscle tissue from activity and injury. With benefits like that, it should be an easy choice that stretching is a good move, but remember to stretch smart and stretch well. Always remember to seek professional advice on stretching from professionals such as chiropractors, massage therapist, personal trainers, and rehab specialists!

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“Let him who would enjoy a good future waste none of his present”

Roger Babson

It is with my greatest pleasure to announce that today, May 1, 2014, marks the 3 year anniversary of DEFINED: Therapeutic Massage! I must begin by thanking my wonderful loyal clients, my amazing associates here in the Charleston area, as well as my amazing family in continually supporting me in this endeavor, my dream.third-anniversary-273x300

If you would have told me 10 and a half years ago when I started doing massage therapy that not only would I have still been doing massage therapy but also have a well respected and successful business of my own, I’m pretty sure it would have been hard for me to believe. Almost 4 years ago now, my dream started to develop to create a facility that would offer a unique treatment specially designed for each individual that walked through the door. Three years ago when I opened those doors I was very reluctant as to how to manage the business as well as how accepting the community would be to a type of massage treatment that is not very common from what we see these days.  With a passion and with a dream you continue to move forward, sometimes even blindly, until you have accomplished your goals. I did just that and I can safely say that I will not stop now.

Charleston's Live Professional Wrestling Federation

Charleston’s Live Professional Wrestling Federation

In the past 3 years DEFINED: Therapeutic Massage’s clientele has done a little more than doubled from opening day, as well as had the privilege to sponsor several great athletes in the Charleston, SC area. D:tm is the proud sponsor of Old School Championship Wrestling and all participating wrestlers as well as the official massage therapist to an up and coming triathlete named Jen Kryzanowski. I am also pleased to announce that we are in discussions to sponsor UFC veteran and MMA fighter Rafaello “The Tractor” Oliveira! 

Triathlete and Ironman finisher, Jen Kryzankowski

Triathlete and Ironman finisher, Jen Kryzankowski

 

Three years has also given me the time to become a certified Personal Trainer to help teach corrective exercises that would help restore posture. I have also taken several other classes including Erik Dalton’s Myoskeletal Alignment which has helped the efficiency and lasting effects of my treatments. I continue to be an adjunct instructor in Trident Technical College’s Massage Program where not only do I get the opportunity to help develop some great therapists into the community, but I myself get to stay sharp on my education and knowledge of the ever growing profession that is Massage Therapy.

 

The ride has been amazing and I am very excited to see what the future holds for DEFINED: Therapeutic Massage. Thank you again to everyone for your continued support…here’s to many more awesome years to come!

Many Thanks!  Sincerely,  Jarrod C. Fritz, NCLMT

Many Thanks!
Sincerely,
Jarrod C. Fritz, NCLMT

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it.”
-Bruce Lee

I have previously talked about marketing before and how the new forms of marketing reside in social media and internet mediums. This new form is brilliant for businesses since so many people are looking to Google searches for reviews, recommendations, and information. Another way to market yourself is through combining this new marketing with an older and more traditional form of marketing, video commercials.
There are many people out there that don’t feel that they have the time to sit down and read reviews, but can easily listen to or watch a video and get the same information that they desire. Videos are a great way to include all the important information that you need to convey to your potential clientele. In this case with massage, you would like to first determine what demographic you would like to reach then put yourself in their shoes and figure out what they would like to learn about you and what your massages can provide to them. Since the best form of advertising is always word of mouth, it’s a great idea to ask clients to speak on your behalf with testimonials describing how your treatments differ from others and how your treatments have helped them. Finally, you want to find a reputable videographer who’s style is an expression of you and your work. The result is a perfect combination of classic marketing that you can now promote all over the internet and even distribute the old-fashioned way.

Here are a few tips to consider when creating your video:
1. Keep the video relatively short to avoid boredom
2. Outline- this keeps order to the production
3. Don’t script- this allows you and your testimonials to be real and from the heart.
4. Choose an appropriate soundtrack that fits the work that you do and that doesn’t distract from the content of the video.
5. Have fun!