Posts Tagged ‘Business’

“Just when you think you know the answers, I change the questions!”

-Rowdy Roddy Piper

The profession of massage therapy is evolving everyday to expand and branch out into many different realms proving that it is a value part of healthcare. In the same manner, the art of professional wrestling is evolving to produce better action, healthier athletes, and longer careers for said professionals. I personally have reached outside the box for the typical demographic of massage therapy and entered the ring with treating professional wrestlers as part of my extended clientele.

This past Sunday, I was lucky enough to have the legendary Mike Mooneyham document the work that I have done with professional wrestling and how massage therapy has made and impact on the profession. Click the link below to read the article. Enjoy!

 

READ THE ARTICLE

Jarrod C. Fritz LMT and The Post & Courier's Mike Mooneyham. Mike is the longest reigning pro wrestling editor ever!

Jarrod C. Fritz LMT and The Post & Courier’s Mike Mooneyham. Mike is the longest reigning pro wrestling editor ever!

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“The greatest deception men suffer is from their own opinions.”

Leonardo Da Vinci

It seems these days that the good name of massage therapy has been severely tarnished. The media has a tendency to sexualize massage and the emergence of  many  non-licensed “Massage Parlors” don’t help to justify the legitimacy of massage as proper healthcare. I can’t tell you how many times my profession gets mocked in a social setting by using the terms “rubdown”, “masseuse”, & “happy ending.”

The concept that massage therapy can be easily misconstrued is not difficult to see. Many clients are asked to disrobe in a private room and have someone touch them in a soothing way. History hasn’t helped this misconception either. Many times throughout history, brothels have been masked by the facade of a massage therapy studio. The truth is there is that Massage THERAPY is nothing like the misconception people may have of the profession.

Truth to the matter is that licensed massage therapists go through extensive schooling as well as testing the therapists knowledge on anatomy, physiology, kinesiology, as well as moral code. It truly is a slap in the face of the profession and those who have invested their time, money, and passion into the business of helping people. Understand that there is nothing wrong with your significant other giving you a massage at the end of a hard workday, but when you need more specific help you can rest assured that massage therapist out there trained in understanding the complex relationships of muscles and movement associated with the human body.

In the field of massage therapy there are many different modalities that show how diverse the profession can be utilize to the benefit of  the public. Continuing education that is required for massage therapist to retain their license allows the therapist to excel and keep them at the forefront of their specific specialties.   It is this reason you are seeing the Allied healthcare community become more supportive of the profession and why you see massage therapists in rehabilitation centers, hospitals, doctor’s offices, and chiropractors. The medical professionals understand and trust the importance and many benefits of therapeutic massage.

 

“Let him who would enjoy a good future waste none of his present”

Roger Babson

It is with my greatest pleasure to announce that today, May 1, 2014, marks the 3 year anniversary of DEFINED: Therapeutic Massage! I must begin by thanking my wonderful loyal clients, my amazing associates here in the Charleston area, as well as my amazing family in continually supporting me in this endeavor, my dream.third-anniversary-273x300

If you would have told me 10 and a half years ago when I started doing massage therapy that not only would I have still been doing massage therapy but also have a well respected and successful business of my own, I’m pretty sure it would have been hard for me to believe. Almost 4 years ago now, my dream started to develop to create a facility that would offer a unique treatment specially designed for each individual that walked through the door. Three years ago when I opened those doors I was very reluctant as to how to manage the business as well as how accepting the community would be to a type of massage treatment that is not very common from what we see these days.  With a passion and with a dream you continue to move forward, sometimes even blindly, until you have accomplished your goals. I did just that and I can safely say that I will not stop now.

Charleston's Live Professional Wrestling Federation

Charleston’s Live Professional Wrestling Federation

In the past 3 years DEFINED: Therapeutic Massage’s clientele has done a little more than doubled from opening day, as well as had the privilege to sponsor several great athletes in the Charleston, SC area. D:tm is the proud sponsor of Old School Championship Wrestling and all participating wrestlers as well as the official massage therapist to an up and coming triathlete named Jen Kryzanowski. I am also pleased to announce that we are in discussions to sponsor UFC veteran and MMA fighter Rafaello “The Tractor” Oliveira! 

Triathlete and Ironman finisher, Jen Kryzankowski

Triathlete and Ironman finisher, Jen Kryzankowski

 

Three years has also given me the time to become a certified Personal Trainer to help teach corrective exercises that would help restore posture. I have also taken several other classes including Erik Dalton’s Myoskeletal Alignment which has helped the efficiency and lasting effects of my treatments. I continue to be an adjunct instructor in Trident Technical College’s Massage Program where not only do I get the opportunity to help develop some great therapists into the community, but I myself get to stay sharp on my education and knowledge of the ever growing profession that is Massage Therapy.

 

The ride has been amazing and I am very excited to see what the future holds for DEFINED: Therapeutic Massage. Thank you again to everyone for your continued support…here’s to many more awesome years to come!

Many Thanks!  Sincerely,  Jarrod C. Fritz, NCLMT

Many Thanks!
Sincerely,
Jarrod C. Fritz, NCLMT

“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well”

-Voltaire

I have always been of the mindset that what ever you do, do it to the best of your ability and this includes your “work”. If you do your work to the best of your ability, it will not longer be a job but a passion. Your passion for your career will soon become apparent to all of those around you.  I have always had the up most respect for those who have passion for what they do as I am overly passionate about massage therapy and how it can benefit many.

Apparently the people of Charleston have taken notice of my passion and have an appreciation of because I have been nominated as Best Massage Therapist along with 4 other great therapists in the Charleston City Paper‘s “Best Of” series for 2014. This honor is very prestigious to me and has proved to me that people do notice the hard work that I put in

cp

to expressing the importance of massage and how much I enjoy help people to become healthier and just have better wellness overall. It would be absolutely amazing if I were to gain enough votes to reach the top position, but either way I know that even with the nomination that my hard work is paying off!

If you would like to visit the ballot and see who has made the other top nominations, please

visit http://charlestoncitypaper.secondstreetapp.com/Best-of-

Charleston-2014/Ballot/RecreationHealthampBeauty and while you are there if you feel inclined to cast your vote for me, I would greatly appreciate it! Thank you again to all my supporters out there and for help to make my dream come true! I will never stop my quest to bring the public health and knowledge with therapeutic massage!

vote

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it.”
-Bruce Lee

I have previously talked about marketing before and how the new forms of marketing reside in social media and internet mediums. This new form is brilliant for businesses since so many people are looking to Google searches for reviews, recommendations, and information. Another way to market yourself is through combining this new marketing with an older and more traditional form of marketing, video commercials.
There are many people out there that don’t feel that they have the time to sit down and read reviews, but can easily listen to or watch a video and get the same information that they desire. Videos are a great way to include all the important information that you need to convey to your potential clientele. In this case with massage, you would like to first determine what demographic you would like to reach then put yourself in their shoes and figure out what they would like to learn about you and what your massages can provide to them. Since the best form of advertising is always word of mouth, it’s a great idea to ask clients to speak on your behalf with testimonials describing how your treatments differ from others and how your treatments have helped them. Finally, you want to find a reputable videographer who’s style is an expression of you and your work. The result is a perfect combination of classic marketing that you can now promote all over the internet and even distribute the old-fashioned way.

Here are a few tips to consider when creating your video:
1. Keep the video relatively short to avoid boredom
2. Outline- this keeps order to the production
3. Don’t script- this allows you and your testimonials to be real and from the heart.
4. Choose an appropriate soundtrack that fits the work that you do and that doesn’t distract from the content of the video.
5. Have fun!

“Your life does not get better by chance, it gets better by change.”

–Jim Rohn

As with many businesses, change should be a constant in order for progress and Massage businesses are no different! The business world is shifting from the traditional forms of marketing and networking to a new digital method that is making everything much easier for our fast paced lifestyles.

Owning and running my own business, along with teaching part-time, makes it difficult for me to set aside time devoted to the traditional style of marketing, but luckily for me, having the internet close by has helped me make some big changes that have  made my life and my client’s lives much easier.

Check out some of the exciting changes that has been happening at DEFINED: Therapeutic Massage:

  • Website Updates:  The best way to get information out to the public is through a website and D:TM’s website has been updated with links to follow and “like” on social media platforms as well as share the informative pages on any of YOUR social media links. Content rich and full of all the information you would need to answer almost any question you may have concerning DEFINED: Therapeutic massage including client testimonials, services, and rates.
  • Online Scheduling: (StyleSeat)Having the ability to schedule YOUR next appointment with just a click of a button, makes it easier for you and allows  you to have  more control of your own schedule. The last thing you want to do if you are in pain, stressed out, or just  too busy is to have to go back and forth with your therapist on trying to coordinate schedules.
  • Newsletters & Blogs: These are great ways to get important information out to the public quickly. I have been doing Newsletters and Blogs alternating every other week for a while now,  but it looks like the Blogs are more popular.  Starting May 1st,  the Newsletter will be released on the 1st of every month and there will be a Blog on every other week in the month and maybe even more frequently depending on your comments and questions.
  • Social Media: Networking is essential in any business and in this day and age what better way than with Social Media? D:TM can be found on YouTube, Facebook,  Twitter, LinkedIn, Google+,  Klout, Pintrest, & of course here on WordPress! (don’t forget to “Check-In” on foursquare when you visit!)

Times are changing and it can be hard in this profession, as well as others, to keep up with marketing. Getting your name and information out to the public can be difficult, but I have had great results with the above methods. As a client or potential client, I hope this makes it easier for you to get information on DEFINED: Therapeutic Massage and massage in general. As a fellow massage therapist, I hope this has given you an insight on how you can help your business!