Archive for the ‘Business’ Category

“Just when you think you know the answers, I change the questions!”

-Rowdy Roddy Piper

The profession of massage therapy is evolving everyday to expand and branch out into many different realms proving that it is a value part of healthcare. In the same manner, the art of professional wrestling is evolving to produce better action, healthier athletes, and longer careers for said professionals. I personally have reached outside the box for the typical demographic of massage therapy and entered the ring with treating professional wrestlers as part of my extended clientele.

This past Sunday, I was lucky enough to have the legendary Mike Mooneyham document the work that I have done with professional wrestling and how massage therapy has made and impact on the profession. Click the link below to read the article. Enjoy!

 

READ THE ARTICLE

Jarrod C. Fritz LMT and The Post & Courier's Mike Mooneyham. Mike is the longest reigning pro wrestling editor ever!

Jarrod C. Fritz LMT and The Post & Courier’s Mike Mooneyham. Mike is the longest reigning pro wrestling editor ever!

“The greatest deception men suffer is from their own opinions.”

Leonardo Da Vinci

It seems these days that the good name of massage therapy has been severely tarnished. The media has a tendency to sexualize massage and the emergence of  many  non-licensed “Massage Parlors” don’t help to justify the legitimacy of massage as proper healthcare. I can’t tell you how many times my profession gets mocked in a social setting by using the terms “rubdown”, “masseuse”, & “happy ending.”

The concept that massage therapy can be easily misconstrued is not difficult to see. Many clients are asked to disrobe in a private room and have someone touch them in a soothing way. History hasn’t helped this misconception either. Many times throughout history, brothels have been masked by the facade of a massage therapy studio. The truth is there is that Massage THERAPY is nothing like the misconception people may have of the profession.

Truth to the matter is that licensed massage therapists go through extensive schooling as well as testing the therapists knowledge on anatomy, physiology, kinesiology, as well as moral code. It truly is a slap in the face of the profession and those who have invested their time, money, and passion into the business of helping people. Understand that there is nothing wrong with your significant other giving you a massage at the end of a hard workday, but when you need more specific help you can rest assured that massage therapist out there trained in understanding the complex relationships of muscles and movement associated with the human body.

In the field of massage therapy there are many different modalities that show how diverse the profession can be utilize to the benefit of  the public. Continuing education that is required for massage therapist to retain their license allows the therapist to excel and keep them at the forefront of their specific specialties.   It is this reason you are seeing the Allied healthcare community become more supportive of the profession and why you see massage therapists in rehabilitation centers, hospitals, doctor’s offices, and chiropractors. The medical professionals understand and trust the importance and many benefits of therapeutic massage.

 

“A wise man proportions his belief to the evidence”

David Hume

I know that I write and post a lot about the benefits of massage and how it is great for general health and well-being. It’s easy to assume that when reading this it’s biased and swayed because it’s my business and I am a massage therapist, but the real truth is that I never believed that massage was anything more than just a luxury. That statement right there is blasphemous to my fellow therapists I’m sure, but I have to be honest so that you understand that Massage Therapy has truly changed my life!

Like many of people who only understand massage from what they see in the media, I really thought that massage was all about relaxing with candlelight, incense, and ambient music. It wasn’t until I applied for the Physical Therapist’s Assistant program at my local community college and was denied due to a lack of volunteer hours, that I was introduced to the clinical side of massage. I decided it would be worth my while to at least give it a shot, so I applied and was required to take several medical pre requisites. Pre requisites for a massage class? I knew at this point massage therapy had to be more serious than what I interpreted.

After getting accepted into the program, I was introduced to the program director and future mentor Steve Jurch. From day one Steve took a very scientific and clinical approach to how massage, or soft tissue treatment, can really make a difference in overall health and wellness. Throughout the program, which was almost 2 years long total, I learned more about biomechnical movement, muscular anatomy, and kinesiology than I had ever thought I would. I was also able to see and experience first hand how different the therapeutic approach really was and how immediately the results could be. It changed the way I felt, moved, and even perceived my environment.

My belief in massage therapy became greater and greater over the years, but in the early stages of my career I was still reluctant and somewhat skeptical. I had to ask many questions and do significant continuing education before I started seeing my treatments really effect people in a positive way. There have been many clients that I have worked with since then that have avoided surgery, regained range of motion, reduced painful and stressful symptoms, and so much more! Massage therapy has been around for many years and has been used to treat people for all kinds of aches, pains, disorders, and illness with great results. How can I not believe in this after seeing first hand many different times!?

It may have taken me some time to convert my skepticism, but I have been a massage therapist for over 10 years and let me tell you…if it can change my mind, I’m sure that it can change yours as well!

“Let him who would enjoy a good future waste none of his present”

Roger Babson

It is with my greatest pleasure to announce that today, May 1, 2014, marks the 3 year anniversary of DEFINED: Therapeutic Massage! I must begin by thanking my wonderful loyal clients, my amazing associates here in the Charleston area, as well as my amazing family in continually supporting me in this endeavor, my dream.third-anniversary-273x300

If you would have told me 10 and a half years ago when I started doing massage therapy that not only would I have still been doing massage therapy but also have a well respected and successful business of my own, I’m pretty sure it would have been hard for me to believe. Almost 4 years ago now, my dream started to develop to create a facility that would offer a unique treatment specially designed for each individual that walked through the door. Three years ago when I opened those doors I was very reluctant as to how to manage the business as well as how accepting the community would be to a type of massage treatment that is not very common from what we see these days.  With a passion and with a dream you continue to move forward, sometimes even blindly, until you have accomplished your goals. I did just that and I can safely say that I will not stop now.

Charleston's Live Professional Wrestling Federation

Charleston’s Live Professional Wrestling Federation

In the past 3 years DEFINED: Therapeutic Massage’s clientele has done a little more than doubled from opening day, as well as had the privilege to sponsor several great athletes in the Charleston, SC area. D:tm is the proud sponsor of Old School Championship Wrestling and all participating wrestlers as well as the official massage therapist to an up and coming triathlete named Jen Kryzanowski. I am also pleased to announce that we are in discussions to sponsor UFC veteran and MMA fighter Rafaello “The Tractor” Oliveira! 

Triathlete and Ironman finisher, Jen Kryzankowski

Triathlete and Ironman finisher, Jen Kryzankowski

 

Three years has also given me the time to become a certified Personal Trainer to help teach corrective exercises that would help restore posture. I have also taken several other classes including Erik Dalton’s Myoskeletal Alignment which has helped the efficiency and lasting effects of my treatments. I continue to be an adjunct instructor in Trident Technical College’s Massage Program where not only do I get the opportunity to help develop some great therapists into the community, but I myself get to stay sharp on my education and knowledge of the ever growing profession that is Massage Therapy.

 

The ride has been amazing and I am very excited to see what the future holds for DEFINED: Therapeutic Massage. Thank you again to everyone for your continued support…here’s to many more awesome years to come!

Many Thanks!  Sincerely,  Jarrod C. Fritz, NCLMT

Many Thanks!
Sincerely,
Jarrod C. Fritz, NCLMT

“Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well”

-Voltaire

I have always been of the mindset that what ever you do, do it to the best of your ability and this includes your “work”. If you do your work to the best of your ability, it will not longer be a job but a passion. Your passion for your career will soon become apparent to all of those around you.  I have always had the up most respect for those who have passion for what they do as I am overly passionate about massage therapy and how it can benefit many.

Apparently the people of Charleston have taken notice of my passion and have an appreciation of because I have been nominated as Best Massage Therapist along with 4 other great therapists in the Charleston City Paper‘s “Best Of” series for 2014. This honor is very prestigious to me and has proved to me that people do notice the hard work that I put in

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to expressing the importance of massage and how much I enjoy help people to become healthier and just have better wellness overall. It would be absolutely amazing if I were to gain enough votes to reach the top position, but either way I know that even with the nomination that my hard work is paying off!

If you would like to visit the ballot and see who has made the other top nominations, please

visit http://charlestoncitypaper.secondstreetapp.com/Best-of-

Charleston-2014/Ballot/RecreationHealthampBeauty and while you are there if you feel inclined to cast your vote for me, I would greatly appreciate it! Thank you again to all my supporters out there and for help to make my dream come true! I will never stop my quest to bring the public health and knowledge with therapeutic massage!

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“Once you start replacing negative thoughts with positive ones, you will start having positive results”

-Willie Nelson

Happy New Year 2014 DTMIt’s that time of year again, in fact it’s the beginning of the year and that means many will be creating resolutions to help them become a better person or accomplish goals. Most of the time these resolutions include losing weight, getting and staying fit, as well as becoming a better person overall. These resolutions can not always be the easiest to maintain and achieve the larger goal of becoming a better you. Massage may not
always be the first thing that you think of for support, but it is a great
option in creating a new you for the new year!
As you may know massage therapy has many benefits for your mind
and body, but how can massage help your resolutions make a better
you? Massage helps to relieve muscular tension and reduce pain in the
muscles and joints, this makes it easier for you to keep to your workouts. When you are able to workout more often, not only do you feel accomplished and healthier but you can be well on your way to losing weight. Another great way that regular massage can help to sustain your resolutions and assist in making a better you is through the regulation and balancing of hormones. Hormones play an important role in body functions and mood stabilization. When our hormones get out of proper balance due to stress, your body responds by weight gain, depression, and a negative attitude. Regular massage therapy stimulates the production and balance of good hormones in the body that promote metabolism, regulate mood, and boosts a positive attitude.
Resolutions are important to those who set them, so that they can become a better and even a newer version of themselves. If you have set some resolutions this year and feel like you could use some help achieving
them, give massage a chance to be a helping hand in the New Year.

“The value of experience is not in seeing much, but in seeing wisely”

-William Osler

As our civilization develops, so do the ways we learn and interpret things. Just years ago you could go into a doctor’s office and see people in the waiting room reading magazines or talking to one another, but these days you are seeing more people in the same setting enthralled in their smartphones. Whether it’s texting, browsing social media, or watching videos, people like the convenience of watching rather than reading.watch

It’s easy to see how this theory can translate over into marketing. As an entrepreneur, most people are use to doing the traditional style of marketing such as flyers, media commercials, and even door to door, but the reality is that most of that is not working anymore. People like getting their information easily and quickly. The simple solution…express your information in visuals! According to several researches, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.”

I personally am passionate about getting the amazing information about the benefits of massage out to the masses and I have been struggling for several years about figuring out what would be the best way.  After researching and investigating from other entrepreneurs, I have learned that video is the best route to go.

Several months ago I created a YouTube channel and have found that many of my clients and potential clients have been pleased with the posts, so in 2014 I will be creating a series of videos that will be short informative about massage therapy as well as answering any questions that you may have about massage an how it can help YOU!  Be sure to tune in and subscribe to DEFINED: Therapeutic Massage’s YouTube channel to learn more and submit your questions!youtube

“Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship”

-Buddha

    One of the most difficult things during the holiday season is trying to find that perfect gift for people. Most of the time people just purchase gifts to get something even if the recipient may not like the gift. In fact, according to a 2011 survey from the National Retail Federation, an estimated $46
billion in merchandise was returned after the holidays. Wouldn’t it be nice to get gifts for your loved ones that not only they would like, but that would help them become healthier?

    If you are use to gifting sweet treats, you can look into getting gift cards to health food stores, or even get gift baskets that cater to healthier options. For those loved ones who have complained about being in pain or that might want to look and feel better, you may want to look into getting them gift cards for massages, skin care, hair treatments, and something as simple as a manicure. Perhaps you have a fitness enthusiast on your list? Find some training equipment or gear that they have been wanting to help with their workouts. Most gyms also offer gift cards for memberships and group fitness classes. Some other great gift ideas to help your loved ones become healthier are special diet cookbooks (Gluten-free, Paleo, etc), supplements, yoga dvds and equipment. There are also many places online that can give you many great ideas with direct links to options for health and wellness gift ideas.holidaymassage

So this holiday season when you are on the quest to find the perfect gift, look to a different and unique option that will not only have a long lasting effect but will also help your loved ones achieve health and wellness in the new year!Dtmholiday

“Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies.”
– Bobby Jones

The weather is cooling off and the Summer is coming to an end and here in Charleston, that gets those who golf quite excited. The cooler weather makes it more appealing for golfers to get their game on!images (1)

Golf has become the most popular sport worldwide and according to the National Golf Association there are approximately 26.2 million Americans 18 years of age or older playing at least 1 game per year. Whether one is playing a weekend game for recreation or participating in regular tournaments for competition, the golf game has become more than just a mental game and has become a very physical game. Golf is a whole body activity with a focus targeted at the core muscles. Without proper conditioning, training, and preventative maintenance a golfer could find themselves in chronic pain and frustrated with a game that is not quite up to “par.”

There are many factors that can lead to injury and an unsatisfying game including minor trauma, lack of warm up, overuse of muscles, and the most common a poor posture. These factors can cause pain in many areas throughout the body seeing as body is completely connected, but the main areas that seem to be affected most include the shoulder complex, hips, and the low back. Golfers should be fully aware that the body is made to heal itself and should be educated of how to listen to the body for proper care and preventative maintenance. Therapeutic massage therapists are a great tool for any golfer looking to recover, reduce pain, and gain a better game.
Therapeutic massage therapists can start by simply assessing posture to figure out what muscles are overstretched and what muscles are too tight. Following the assessment, the golfer will soon be educated on anatomy and physiology and how it relates to their golf game. Through communication between the golfer and the therapist, goals and
expectations should be set followed by stretching, sports massage, and even
strengthening exercises. Stretching and massage are key elements to increase blood flow and range of motion. By increasing blood flow the body is able to deliver nutrients and remove wastes more efficiently allowing a quicker recovery. Increasing range of motion will assist in returning the body to a neutral posture and allow the body to move easier which in return, will reduce pain, injury and will have the potential to improving swing techniques producing a better game.

Sean Fister, 3 x World Long Drive Champion and advocate of Massage Therapy

Sean Fister, 3 x World Long Drive Champion and advocate of Massage Therapy

Focused treatment to affected areas including proper core strengthen, stretching, adequate hydration, and therapeutic massage has been proven to improve ball striking, drop game scores, and reduce injury, slicing, anger and frustration. Changing the “bad habits” of old postures can prove to be a bit daunting, but the rewards of better health and an optimized golf game are well worth the time and effort. Since most golfers out there are willing to do just about anything to be as pain free as possible, why not give therapeutic massage a try?

“Twice and thrice over,  as they say,  good is it to repeat and review what is good”

-Plato

 

So the end of the year is upon us and for many this is a time to reflect and review. I like to take this opportunity to review for a moment, but not for the whole year just the holiday. So much went on this past year that it would make this BLOG way too long. This holiday season was one of the best ever for my career and I would like to thank all my amazing clients for their loyalty and support in helping make DEFINED: Therapeutic Massage and the Healthy U radio show so successful.

Social media marketing has proven to be a great way to promote the benefits of massage therapy to the local market here in Charleston, SC. In December, I have received more NEW clients than any other month this past year.  To all my new clients, welcome to the D:TM family.  Speaking of welcoming to the family, I am pleased to announce the sponsorship of 2 local athletes! Jen Kryzanowski is a local triathlete looking to  hit the ranks Professional in 2013 and with her dedication and perseverance combined with the recovery of therapeutic massage, we are optimistic to hit that goal this year! Pete Kaasa is a amateur professional wrestler who has recently auditioned for WWE and is utilizing the many benefits of therapeutic massage to fine tune his skills and slam in to the industry! I am honored to be working with these athletes and can’t wait to help them achieve their goals!

On my personal fitness goals, I have been keeping up with workouts and even accepted a workout challenge on Christmas morning.

As a result of this challenge, I was able to raise for several charities including The Lymphoma & Leukemia Society, St. Jude’s Children’s Hospital, as  well as several other charities! Thank you to all of those who made the donations! YOU ROCK! If you would like to make any donations,  please do and email me the amount and what charity you donated to so that you can be recognized properly. Thank you in advance!

2013 holds  a lot for DEFINED: Therapeutic Massage as I am looking to expand  into retail and the distribution of  Biofreeze, China Gel, Foam Rollers, and Visalus products. I look forward to helping as many people move, feel, & BE better. To all of you out there, Have a very Happy New Year!

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