Archive for December, 2013

“The value of experience is not in seeing much, but in seeing wisely”

-William Osler

As our civilization develops, so do the ways we learn and interpret things. Just years ago you could go into a doctor’s office and see people in the waiting room reading magazines or talking to one another, but these days you are seeing more people in the same setting enthralled in their smartphones. Whether it’s texting, browsing social media, or watching videos, people like the convenience of watching rather than reading.watch

It’s easy to see how this theory can translate over into marketing. As an entrepreneur, most people are use to doing the traditional style of marketing such as flyers, media commercials, and even door to door, but the reality is that most of that is not working anymore. People like getting their information easily and quickly. The simple solution…express your information in visuals! According to several researches, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.”

I personally am passionate about getting the amazing information about the benefits of massage out to the masses and I have been struggling for several years about figuring out what would be the best way.  After researching and investigating from other entrepreneurs, I have learned that video is the best route to go.

Several months ago I created a YouTube channel and have found that many of my clients and potential clients have been pleased with the posts, so in 2014 I will be creating a series of videos that will be short informative about massage therapy as well as answering any questions that you may have about massage an how it can help YOU!  Be sure to tune in and subscribe to DEFINED: Therapeutic Massage’s YouTube channel to learn more and submit your questions!youtube

Advertisements

“Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship”

-Buddha

    One of the most difficult things during the holiday season is trying to find that perfect gift for people. Most of the time people just purchase gifts to get something even if the recipient may not like the gift. In fact, according to a 2011 survey from the National Retail Federation, an estimated $46
billion in merchandise was returned after the holidays. Wouldn’t it be nice to get gifts for your loved ones that not only they would like, but that would help them become healthier?

    If you are use to gifting sweet treats, you can look into getting gift cards to health food stores, or even get gift baskets that cater to healthier options. For those loved ones who have complained about being in pain or that might want to look and feel better, you may want to look into getting them gift cards for massages, skin care, hair treatments, and something as simple as a manicure. Perhaps you have a fitness enthusiast on your list? Find some training equipment or gear that they have been wanting to help with their workouts. Most gyms also offer gift cards for memberships and group fitness classes. Some other great gift ideas to help your loved ones become healthier are special diet cookbooks (Gluten-free, Paleo, etc), supplements, yoga dvds and equipment. There are also many places online that can give you many great ideas with direct links to options for health and wellness gift ideas.holidaymassage

So this holiday season when you are on the quest to find the perfect gift, look to a different and unique option that will not only have a long lasting effect but will also help your loved ones achieve health and wellness in the new year!Dtmholiday