Video Marketing for Massage

Posted: September 16, 2012 in Business, Massage Therapy
Tags: , , , , , , , ,

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it.”
-Bruce Lee

I have previously talked about marketing before and how the new forms of marketing reside in social media and internet mediums. This new form is brilliant for businesses since so many people are looking to Google searches for reviews, recommendations, and information. Another way to market yourself is through combining this new marketing with an older and more traditional form of marketing, video commercials.
There are many people out there that don’t feel that they have the time to sit down and read reviews, but can easily listen to or watch a video and get the same information that they desire. Videos are a great way to include all the important information that you need to convey to your potential clientele. In this case with massage, you would like to first determine what demographic you would like to reach then put yourself in their shoes and figure out what they would like to learn about you and what your massages can provide to them. Since the best form of advertising is always word of mouth, it’s a great idea to ask clients to speak on your behalf with testimonials describing how your treatments differ from others and how your treatments have helped them. Finally, you want to find a reputable videographer who’s style is an expression of you and your work. The result is a perfect combination of classic marketing that you can now promote all over the internet and even distribute the old-fashioned way.

Here are a few tips to consider when creating your video:
1. Keep the video relatively short to avoid boredom
2. Outline- this keeps order to the production
3. Don’t script- this allows you and your testimonials to be real and from the heart.
4. Choose an appropriate soundtrack that fits the work that you do and that doesn’t distract from the content of the video.
5. Have fun!

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Comments
  1. really like your outlook on this we need to get together so we can share like minds

  2. jrmassage says:

    Yet another great post! It’s good to see that others understand the importance of marketing as-well as the importance of Therapeutic Massage! Getting the general population to understand that although we all need a relaxing massage, most don’t understand the importance of the therapeutic aspect.

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